TATA IZO
Company: INITION
Role: Programmer
DESCRIPTION
The Tata Communications Global Network is responsible for carrying a huge volume of the world’s voice and internet traffic. The brief was to develop a highly immersive, virtual experience to showcase the benefits of their new product – IZO. The aim was to show how IZO enables the enterprise cloud deployment journey, and the benefits TATA brings via the IZO platform. Our approach was a pre-rendered CGI VR experience with 360 sound and VO narration.
BRIEF
SPECIFICATION
Objective: Create a VR experience to showcase a highly immersive, virtual experience to showcase TATA’s new product.
Core Gameplay: A non-interactive, passive experience.
Environment: Futuristic, Sci-fi.
Endgame/Reward: Learn about TATA’s IZO product.
Target Audience: Everyone.
Play Time: ~ 5 minutes
Comfort: 5/5
TECHNICAL
Digital Medium: 360° Stereoscopic Audiovisual Virtual Reality Experience
VR Platform: HTC Vive/Oculus Rift/Gear VR
Locomotion System: None