Exploring the Design of Interactive Digital Experiences
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TATA - IZO

TATA IZO

Company: INITION
Role
: Programmer

 

DESCRIPTION

The Tata Communications Global Network is responsible for carrying a huge volume of the world’s voice and internet traffic. The brief was to develop a highly immersive, virtual experience to showcase the benefits of their new product – IZO. The aim was to show how IZO enables the enterprise cloud deployment journey, and the benefits TATA brings via the IZO platform. Our approach was a pre-rendered CGI VR experience with 360 sound and VO narration.

BRIEF

SPECIFICATION

  • Objective: Create a VR experience to showcase a highly immersive, virtual experience to showcase TATA’s new product.

  • Core Gameplay: A non-interactive, passive experience.

  • Environment: Futuristic, Sci-fi.

  • Endgame/Reward: Learn about TATA’s IZO product.

  • Target Audience: Everyone.

  • Play Time: ~ 5 minutes

  • Comfort: 5/5

TECHNICAL

  • Digital Medium: 360° Stereoscopic Audiovisual Virtual Reality Experience

  • VR Platform: HTC Vive/Oculus Rift/Gear VR

  • Locomotion System: None