Two CANNES Silver Lions Awards (2016)

TITLE: Touching Diabetes Patients’ Lives
CATEGORY: Pharmaceutical
AGENCY: Ogilvy commonhealth UK
CLIENT: Astrazeneca

I worked on the award-winning Astrazeneca interactive touch-table project called 'Touching Diabetes Patients Lives'. The project involved placing 3D-printed figures representing patients onto the table. Each figure was pre-configured with a specific medical profile relating to the type-2 diabetes disorder. The profile was displayed in a user-friendly manner and treatment advice was then offered based upon this individual profile. The app also allowed the user to simultaneously compare and contrast a number of profiles and their corresponding treatments. This helped highlight the range of options available to cater to each patient's needs, which was essentially Astrazeneca's core objective.