Exploring the Design of Interactive Digital Experiences
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BP 'JOURNEY OF OIL'

BP
’JOURNEY OF OIL’

Company: INITION
Role
: Programmer

 

DESCRIPTION

BP aimed to explain complex scientific and technical details in a visually attractive manner. Going beyond statistics and data, the virtual reality experience shows viewers what they would not usually see: the incredible work happening in remote locations over land and sea. By bringing the story of the journey to life, BP is able to connect the audience with the brand and resonate the company’s message.

The experience takes the viewer across vast areas of land and deep under the sea, narrating the key benefits of BP’s processes in order to maximise efficiency in terms of current processes of oil extraction and also as they evolve in the future. This experience was shown by BP in many different countries across the globe.

BRIEF

SPECIFICATION

  • Objective: Create a VR 360° experience to showcase BP’s journey of oil in an interesting way.

  • Core Gameplay: A non-interactive, passive experience.

  • Environment: Current day, real-world.

  • Endgame/Reward: Learn about BPs route of oil onto land and into homes.

    Target Audience: Everyone.

  • Play Time: ~ 10 minutes

  • Comfort: 5/5

TECHNICAL

  • Digital Medium: 360° Stereoscopic Audiovisual Virtual Reality Experience

  • VR Platform: Samsung Gear VR