DOVE
’Cleansing Soap’ Installation

Role: Designer, Programmer

DESCRIPTION

An installation-based VR experience for Dove’s new ‘Cleansing Soap’ product. Viewing pods were set up for the player to sit and watch the video. Fans were activated at key moments to convey the breeze as the player is lifted out of the roof and above the clouds.

BRIEF

SPECIFICATION

• Objective: Create a VR experience based around an installation that conveys the qualities of the Dove brand.

• Core Gameplay: Passive, non-interactive experience.

• Environment: White washed city, floating above clouds, heavenly.

• Endgame/Reward: Watch and feel relaxed.

• Target Audience: Everyone,

• Play Time: ~ 2 minutes

• Comfort: 5/5
  

TECHNICAL

• Digital Medium: Virtual Reality/360 video

• VR Platform: Samsung Gear VR